About Floraline

Hi, I'm Beverley Kennedy and I established Floraline in September 1999.  

I initially trained in Maidenhead, Berkshire in 1993 and gained invaluable experience working for several well respected florists in Oxfordshire and Berkshire.  When I moved to Derby,  I initially specialised in wedding designs, working from home, however as the business grew - mainly from personal recommendations - I quickly discovered that I needed business premises.  The opportunity to move to Gregorys Way, Belper came and we moved into our attractive and large double fronted shop in February 2011.

I have enlarged my group of floral designers and I'm now proud to have a total of over 50 years experience within my expert friendly and talented floristry team.  I'd be delighted if you would like to come into the shop to say hello to Diane, Hannah, Heather and Jayne.

Not only do we offer all aspects of floristry and floral design, I also stock a wide range of beautiful and unusual gift ideas; which include greetings cards for all occasions, balloons, vases, plant pots, baskets, pictures, home furnishings, and gifts for a new baby which includes our unique "Baby Cake".

To summarise, Floraline stands for:

  • The highest quality flowers and plants
  • Service second to none
  • Keeping pace with latest trends and developments
  • Offering a professional tailored approach for all our customers
  • Understanding your needs and requirements, offering advice when requested
  • Going that extra mile